by Vaquero | Jun 24, 2026 | Branding & Positioning, Global Marketing Strategy, Hispanic Marketing, Influencer Marketing, Multicultural Marketing
Adidas didn’t make a World Cup ad. They made a street football myth — and embedded Latino cultural identity. The tournament hasn’t even kicked off and Adidas has already won the 2026 World Cup marketing moment. Their five-minute cinematic short film...
by Vaquero | Jun 22, 2026 | Branding & Positioning, Digital Marketing, Strategy & Insights
Spotify swapped its iconic green logo for a disco ball, the internet erupted, and a masterclass in intentional brand disruption quietly played out. For about a week in May, every iPhone, Android, and smart TV had a little emerald disco ball where the Spotify logo used...
by Bety Zafra | Jun 22, 2026 | Branding & Positioning, Cultural Insights, Event Marketing, Global Marketing Strategy, Hispanic Marketing, Sports Marketing
Yesterday, I stood in the heart of Dallas Stadium (AT&T Stadium), and let me tell you—the energy was absolute magic. I was lucky enough to witness the clash between England and Croatia live, and the atmosphere was nothing short of legendary. As...
by Bety Zafra | Jun 18, 2026 | Branding & Positioning, Cultural Insights, Event Marketing, Global Marketing Strategy, Hispanic Marketing
When FIFA asked Levi’s to hide its logo during the FIFA World Cup 2026, most people expected the brand to disappear from view. Instead, it became one of the most talked-about branding moments of the tournament. As part of FIFA’s brand protection policies, host...
by Vaquero | May 18, 2026 | Branding & Positioning, Cultural Insights, Event Marketing, Global Marketing Strategy, Hispanic Marketing
The Largest Latin Music Festival in the United States Turns Five This Weekend — and Most Brands Are Still Sleeping on It This Saturday and Sunday, Sueños Music Festival celebrates its fifth anniversary in Grant Park, Chicago. The rapidly growing Latin music...
