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A Celebrar: 6 Latin American Campaigns That Honor Culture and Creativity 

A Celebrar: 6 Latin American Campaigns That Honor Culture and Creativity 

by Vaquero | Sep 17, 2025 | Branding & Positioning, Cultural Insights, Emotional Marketing, Hispanic Marketing, Neuroscience in Marketing

September hits different for nuestra comunidad. On September 15th, Costa Rica, El Salvador, Guatemala, Honduras, and Nicaragua celebrate their independence, and the very next day, Mexico lights up con el grito. It’s a week packed with fiestas, música, food, and...
The Importance of Branding: What companies can learn from The Cola Wars.

The Importance of Branding: What companies can learn from The Cola Wars.

by Vaquero | Aug 20, 2025 | Branding & Positioning, Cultural Insights, Emotional Marketing, Neuroscience in Marketing, Strategy & Insights

The Cola Wars For decades, Pepsi and Coca Cola have battled for dominance in the marketing world, a period baptized as The Cola Wars. During the 70s and 80s, the competition between these rival brands reached its climax.  In 1975, Pepsi pulled out its big guns...
How Brands Go Viral with Hispanic Marketing

How Brands Go Viral with Hispanic Marketing

by Vaquero | Jul 23, 2025 | Branding & Positioning, Cultural Insights, Hispanic Marketing, Social Media Strategy

Going viral is one of the fastest ways a brand can gain visibility and cultural relevance. But it’s not about luck, it’s about strategy, emotion, and timing. In the world of Hispanic marketing, this takes on a deeper layer. Virality in our community isn’t just about...
Stars and Strategy: How Brands Light Up the 4th of July

Stars and Strategy: How Brands Light Up the 4th of July

by Vaquero | Jul 2, 2025 | Cultural Insights, Digital Marketing, Global Marketing Strategy, Strategy & Insights

When it comes to marketing fireworks, no date on the U.S. calendar shines brighter than the Fourth of July. It’s a moment packed with emotion, pride, nostalgia, family, and freedom. And smart brands? They don’t just show up; they become part of the party. Let’s dive...
Champions League Final: A Marketing Titan

Champions League Final: A Marketing Titan

by Vaquero | May 28, 2025 | Cultural Insights, Global Marketing Strategy, Sports Marketing

The 2025 UEFA Champions League Final in Munich, where Inter Milan will clash with Paris Saint-Germain (PSG) this Saturday, it’s one of the biggest sports marketing platforms in the world. With over 450 million viewers expected globally, this final offers brands a rare...
Why Brands in the U.S. Must Prioritize the Hispanic Market in 2025

Why Brands in the U.S. Must Prioritize the Hispanic Market in 2025

by Vaquero | May 21, 2025 | Cultural Insights, Digital Marketing, Hispanic Marketing

The Hispanic market in the U.S. is one of the country’s most dynamic and influential consumer groups. With over 65.2 million Hispanics representing nearly 20% of the U.S. population (U.S. Census Bureau, 2024), brands that fail to engage this audience risk...
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Canelo vs Crawford: Why brands should leverage sporting events to market themselves.

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