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A Celebrar: 6 Latin American Campaigns That Honor Culture and Creativity 

A Celebrar: 6 Latin American Campaigns That Honor Culture and Creativity 

by Vaquero | Sep 17, 2025 | Branding & Positioning, Cultural Insights, Emotional Marketing, Hispanic Marketing, Neuroscience in Marketing

September hits different for nuestra comunidad. On September 15th, Costa Rica, El Salvador, Guatemala, Honduras, and Nicaragua celebrate their independence, and the very next day, Mexico lights up con el grito. It’s a week packed with fiestas, música, food, and...
A Forever Campaign: How De Beers Made Diamonds Timeless.

A Forever Campaign: How De Beers Made Diamonds Timeless.

by Vaquero | Sep 10, 2025 | Digital Marketing, Emotional Marketing, Neuroscience in Marketing

Lately, news headlines and social media have been buzzing about rings. Taylor Swift’s engagement sparked endless chatter about the massive ring, while The Summer I Turned Pretty left viewers outraged over Jeremiah’s tiny proposal ring for Belly. But why are these...
“My Milkshake Brings All the Boys to the Yard”: Why Gap ads work.

“My Milkshake Brings All the Boys to the Yard”: Why Gap ads work.

by Vaquero | Sep 3, 2025 | Branding & Positioning, Emotional Marketing, Global Marketing Strategy, Neuroscience in Marketing

Gap’s new ad, featuring famous pop-girl group, Katseye, dancing to the 2003 Kelis song “Milkshake” has taken over our feeds and earworms. With 13 million views on Youtube and over 80 million on TikTok, Gap’s Better in Denim campaign has reached millions of potential...
How Brands Go Viral with Hispanic Marketing

How Brands Go Viral with Hispanic Marketing

by Vaquero | Jul 23, 2025 | Branding & Positioning, Cultural Insights, Hispanic Marketing, Social Media Strategy

Going viral is one of the fastest ways a brand can gain visibility and cultural relevance. But it’s not about luck, it’s about strategy, emotion, and timing. In the world of Hispanic marketing, this takes on a deeper layer. Virality in our community isn’t just about...
AI in Marketing: A Tool, Not a Threat

AI in Marketing: A Tool, Not a Threat

by Vaquero | Jun 11, 2025 | Global Marketing Strategy, Hispanic Marketing

There’s a lot of buzz (and let’s be honest, some fear) around artificial intelligence in marketing. Will AI take over our jobs? Will creativity disappear? Should we be worried? At Vaquero Advertising, we believe the answer is simple: AI is not here to replace us, it’s...
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Canelo vs Crawford: Why brands should leverage sporting events to market themselves.

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