Latino Marketing Isn’t Optional Anymore, Coachella Just Proved It

by Vaquero | Apr 13, 2026 | Branding & Positioning, Cultural Insights, Event Marketing, Hispanic Marketing, Multicultural Marketing, Strategy & Insights

This weekend, something happened at Coachella that the marketing world should be paying very close attention to. On Sunday, April 12, Karol G became the first Latin woman to headline Coachella in the festival’s 27-year history (Bain, Billboard, 2026). Not the...

What Research Says About Authentic Latino Marketing — And How Brands Can Apply It

by Vaquero | Mar 23, 2026 | Branding & Positioning, Cultural Insights, Hispanic Marketing, Multicultural Marketing, Strategy & Insights

There’s a lot of conversation in marketing about diversity. What gets talked about less is the science behind it — the research that tells us what tends to work, what tends to backfire, and why patterns keep repeating themselves. At Vaquero, we live in that...

Young Miko X Gap – A Blueprint for Authentic Latino Marketing

by Vaquero | Mar 16, 2026 | Global Marketing Strategy, Hispanic Marketing, Multicultural Marketing, Social Media Strategy

Something quiet but powerful happened in the marketing world this month: Gap launched its first-ever Spanish-language campaign — and they did it with Puerto Rican rapper Young Miko at the center. Not as a footnote. Not as a seasonal nod. As the face, the voice, and...

Winning Hispanic Audiences in March: A Playbook for Brands

by Vaquero | Mar 9, 2026 | Branding & Positioning, Hispanic Marketing, Multicultural Marketing, Sports Marketing

March is a powerful moment for brands looking to strengthen relationships with Hispanic audiences. As cultural events, sports seasons, and community celebrations begin to ramp up across the country, brands have a unique opportunity to show up in ways that feel...

Latino Fans Are Taking Over the World Cup — Is Your Brand in the Game?

by Vaquero | Mar 4, 2026 | Event Marketing, Global Marketing Strategy, Hispanic Marketing, Multicultural Marketing, Sports Marketing

If you’ve been paying attention, you already know Latino culture is having a moment. Bad Bunny took over the Super Bowl halftime stage. Karol G redefined what it means to headline a global fashion show. And now, the biggest sporting event on the planet is coming...